Reading Time: 2 minutes

Last week, seven billboards reading “Don’t believe in God? Join the club!” were put up across South Dakota (one for every citizen… zing!):

That didn’t sit well with William Kreider, the owner of Sioux Falls’ BSR Construction (tagline: “Locally owned and operated with Christian ethics”). So he has responded with a digital billboard of his own, quoting the infamous Bible verse from the Book of Psalms, “The fool hath said in his heart, There is no God.” It’s right in front of the atheist billboard, depending on how you’re looking at it.
(Joe Ahlquist – Argus Leader)

“I think there’s a lot of people who do believe in God, and I just wanted to represent them,” Kreider said.
Westbound motorists can see both signs at the same time.
“I just thought we should have an alternate viewpoint out there,” Kreider said.

Well, good thing he put up his billboard or else nobody would have known about the existence of Christianity!
It’s also a sloppy rebuttal. The atheist billboard — geared toward other atheists — asks whether or not you believe in God. The Christian billboard — which exists only to demonize and ridicule atheists — wrongly claims that we have some absolute knowledge that God doesn’t exist.
The atheists come off looking excited and honest, while the Christian just sounds petty. I’m not offended by the billboard. I’m just shaking my head at Kreider for thinking this was a wise investment. But let’s thank him for getting the atheist billboards into the local media once again.
(Thanks to Amanda for the link!)

Hemant Mehta is the founder of, a YouTube creator, podcast co-host, and author of multiple books about atheism. He can be reached at @HemantMehta.