Attendance at Ark Encounter remains at rock bottom during the pandemic. It’s not their fault, obviously, but the recovery has been slow for them just like everyone else.
Thanks to a public record request by local paleontologist Dan Phelps, we now have the numbers for January. You can read more background about how it’s calculated here.
The bottom line? Ark Encounter had 11,354 paying visitors in January. But that’s still lower than the 15,790 they had last January. It means that their attempts to draw people in during the winter were still impacted by the pandemic. While this is a relatively small drop-from-previous-year, it continues an 11-month trend of failure.
Here are all the attendance numbers we know along with the Safety Fee that Answers in Genesis has paid to the city of Williamstown. (The public nature of that fee is how we know the attendance numbers at all.)
| Month | 2017 (Fee) | 2018 (Fee) | 2019 (Fee) | 2020 (Fee) | 2021 (Fee) | Notes |
|---|---|---|---|---|---|---|
| January | 13,250 ($6,625.00) | 14,885 ($7,442.50) | 15,790 ($7,895.00) | 11,354 ($5,677.00) | (Decrease from previous year: 4,436) | |
| February | 17,961 ($8,980.50) | 16,328 ($8,164.00) | 17,290 ($8,645.00) | (Increase from previous year: 962) | ||
| March | 62,251 ($31,125.50) | 70,466 ($35,233.00) | 15,145 ($7,572.50) | (Decrease from previous year: 55,321) | ||
| April | 67,613 ($33,806.50) | 79,908 ($39,954.00) | 0 ($0) | (Decrease from previous year: 79,908) | ||
| May | 73,353 ($36,676.50) | 90,803 ($45,401.50) | 2,047 ($1,023.50) | (Decrease from previous year: 88,756) | ||
| June | 113,901 ($56,950.50) | 124,230 ($62,115.00) | 40,434 ($20,217.00) | (Decrease from previous year: 83,796) | ||
| July | 142,626 ($71,313.00) | 135,922 ($67,961.00) | 160,124 ($80,062.00) | 57,632 ($28,816.00) | (Decrease from previous year: 102,492) | |
| August | 106,161 ($53,080.50) | 98,106 ($49,053.00) | 104,350 ($52,175.00) | 46,562 ($23,281.00) | (Decrease from previous year: 57,788) | |
| September | 83,330 ($41,665.00) | 69,207 ($34,603.50) | 73,541 ($36,770.50) | 44,571 ($22,285.50) | (Decrease from previous year: 28,970) | |
| October | 93,659 ($46,829.50) | 89,434 ($44,717.00) | 86,988 ($43,494.00) | 49,835 ($24,917.50) | (Decrease from previous year: 37,153) | |
| November | 51,914 ($25,957.00) | 40,193 ($20,096.50) | 37,686 ($18,881.00) | 24,105 ($12,052.50) | (Decrease from previous year: 13,581) | |
| December | 36,472 ($18,236.00) | 46,400 ($24,200.00) | 37,880 ($18,940.00) | 34,273 ($17,136.50) | (Decrease from previous year: 3,607) |
Remember that the Ark didn’t shut down until March 17, but it’s clear there was lower attendance in the weeks prior to that, too. Their on-site conferences also had to be postponed. Like other tourist attractions, they’ve missed out on Spring Break trips, summer vacations, and warmer weather in general. Most workers at the Ark were also temporarily laid off. They finally reopened on June 7.
That said, the Ark’s parent company, Crosswater Canyon, received between $1 million and $2 million from the Paycheck Protection Program. And Ham also raised at least $1,135,009 in a separate fundraiser to offset COVID-related losses.
Finally, keep in mind that actual attendance is higher than these numbers represent because kids get in for free, as do members with lifetime passes. But giving away freebies to children and life members doesn’t help the local economy as much as drawing in first-time customers who are ready to spend money or conference attendees who are there for another reason.
(Large portions of this article were published earlier)