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Two new (digital) atheist billboards just went up in South Carolina, courtesy of the newly-formed Columbia Coalition of Reason:

They were placed by the Columbia Coalition of Reason (Columbia CoR) with $7,000 in funding from the United Coalition of Reason (UnitedCoR). The ad campaign marks the public launch of Columbia CoR, an alliance of four established non-theistic groups in the South Carolina midlands.

The ads will be up for the next month, which means they’ll be around during the big football game between the University of South Carolina and Clemson.
The question is whether anyone will notice it and take irrational offense to it… we can only hope.

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Hemant Mehta is the founder of, a YouTube creator, podcast co-host, and author of multiple books about atheism. He can be reached at @HemantMehta.