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In honor of Charles Darwin‘s birthday today, the Freedom From Religion Foundation just put up this billboard in Madison, Wisconsin, urging people to follow the science and wear face masks:

The billboard message exhorts: “In Science We Trust: Masks On. Sleeves Up. Stay Safe.” The billboard went up yesterday and will be displayed for a month.

“The pandemic has proven the importance of science to the welfare and future of humanity,” says Annie Laurie Gaylor, FFRF co-president. “Irrational resistance to the application of science in the pandemic, including by the Jan. 6 insurrectionists and even the Wisconsin Legislature, has shown the dangers of anti-science viewpoints.”

It’s ironic that the billboard brings together two controversial ideas — evolution and dealing with COVID — that shouldn’t be controversial at all because they’re proven beyond a reasonable doubt. And yet both have their naysayers, fueled by ignorance and refusal to accept reality because it might interfere with their other irrational beliefs.

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Hemant Mehta is the founder of, a YouTube creator, podcast co-host, and author of multiple books about atheism. He can be reached at @HemantMehta.