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What do you do when Brother Jed and Sister Cindy come to preach fire and brimstone on your campus?

At the University of Illinois, you pass out a BINGO card with their stock phrases.

At Texas A&M University, you use the event to raise money for women’s groups, LGBT groups, and atheist groups — basically, everything they condemn.

At the University of Minnesota, you join forces with other groups on campus to stage an entertaining protest:

CASH members Josh Brose (left) and Andria Bonde (center) meet with campus pastor Kate Reuer (right). (Kevin Schaul – Minnesota Daily)

[Brother Jed’s] arrival on campus Wednesday morning was met with a large protest led by several University student groups including Campus Atheists, Skeptics, and Humanists, the Lutheran Campus Ministry and the Queer Student Cultural Center. The groups were joined in protest by many University students passing by to take in the scene or engaging with Smock in what turned into an animated debate.

The Lutheran Campus Ministry became involved because Smock is “so different from anything we associate with Christianity,” said Pastor Kate Reuer. She said she and the ministry “firmly believe that God’s love exists for all people.”

University protesters engaged in other activities including bingo, Twister and counter-preaching to divert attention away from Smock’s messages.

Love it! What makes this so effective is that the spotlight turned away from the nasty preachers and onto the students countering them.

It even made the front page (PDF) of the campus newspaper:

To paraphrase the famous political saying, never let a public proselytizer go to waste.

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Hemant Mehta is the founder of, a YouTube creator, podcast co-host, and author of multiple books about atheism. He can be reached at @HemantMehta.