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Posted inReligion

‘He Gets Us’ can’t possibly clean up Christians’ tainted brand

Reading Time: 11 minutes Recent stories indicate that the evangelical-backed He Gets Us campaign is still going strong. But the evangelicals responding to it have missed an important point that destroys whatever goodwill they might be fostering through their endless billboards and carefully-placed ads: their god does not have a brand, but his followers certainly do—and this tragically misguided […]

Posted inReligion

Parents Beware: Toxic Christians Have Officially Targeted Your Children

Reading Time: 10 minutes Hi and welcome back! We’ve been talking lately about Christianese — which abounds in Joe Battaglia’s book Make America Good Again. The past week has been leading us to this exact place. Now, we’re ready to look at exactly how toxic Christians (like Joe Battaglia) plan to regain their former dominance over America. They seek nothing less […]

Posted inUncategorized

How Christians Use Peace of Mind as a Control Tactic

Reading Time: 9 minutes only a small part of Christian evangelists’ goal involves persuasion and recruitment. The major part of the magic of this campaign happens inside the heads of the salespeople themselves. Today, let me show you how this Christian advertisement works best: on the salespeople using it.

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