Reading Time: 9 minutes Christians demonstrate by their actions that they know perfectly well their god couldn’t manage to arrange a visit to the potty without them helping him every step of the way.
personal evangelism (person-to-person evangelism)
Our creepy evangelical Easter evangelism exhortation is here
Reading Time: 13 minutes This busy Easter season, Ben Mandrell wants evangelicals to see him as a valid source of advice for learning to evangelize without losing one’s friends. But he has no idea how to do it himself.
‘Who’s Your One’ campaign is everything wrong with the Southern Baptist Convention
Reading Time: 8 minutes A traveling evangelist has begun upselling a failed 2014 evangelism campaign called “Who’s Your One?” Today, let me show you what this campaign is, who started it and who adopted it and why, how it failed, and most importantly what it tells us about the Southern Baptist Convention as a whole.
Evangelism is sales, and evangelists sure don’t like that fact
Reading Time: 8 minutes The dynamics of sharing and sales couldn’t be more different. And y’all, it has always tickled me pink that evangelism-minded Christians fight as hard as they do against any insinuation that what they’re doing is selling, not sharing.
Testimonies: Why false stories backfire spectacularly
Reading Time: 11 minutes With the base cunning of a narcissist, Biff recognized — probably very quickly — that boring testimonies don’t exactly open doors in evangelicalism.
‘Bless Every Home:’ Personal Evangelism Done Super-Creepy
Reading Time: 10 minutes On the way minus side, this initiative could result in someone getting stalked. But there is at least a plus side: The flocks still hate personal evangelism. An app that prods and pushes them to do stuff won’t make them like it more.
Barna Group Sure Hopes Gen Z Can Rescue Evangelicalism
Reading Time: 9 minutes Evangelical leaders’ attention was always fated to shift from Millennials to Gen Z. Millennials utterly failed to secure a turnaround in the tribe’s fortunes. So now those leaders look to Gen Z to save their bacon.
What Evangelism Success Claims Really Mean
Reading Time: 9 minutes Still, 53 recruits is 53 recruits. Who else is having this kind of success in the SBC right now? Almost nobody, that’s who. J.D. Greear coasted on similar success straight to the SBC’s presidency. I can well imagine Jordan Easley doing the same thing in a few years.
The Flocks Still Hate Evangelism: Reset Button Edition
Reading Time: 9 minutes Something has to give, when it comes to panicking businesses in decline. They must pick something to cherish and do it right. Sometimes that’ll mean forging ahead with a new customer base they can actually please and which can actually support them as a business. Other times, it’ll mean taking extra-good care of their existing customers. And evangelicals haven’t yet figured out where to land there.
Beach Reach: Training the Ingroup to Hate the Outgroup
Reading Time: 9 minutes So, what is the goal of Beach Reach? Today, I’ll show you. I’ll warn you, too: it’s dark, even by evangelical standards.